Santa Monica Web Design – Eblast Design Tips

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Santa Monica Web Design – eblast design tips and email campaigns are helpful! As WordPress web design companies in Santa Monica and their clients realize the importance of email advertising there are a few points and tips that will help your eblast be more effective.

Design email blasts: Horizontal template 650 Pixels by 300 Pixels Vertical

Eblasts (popular term for an email advertisement, announcement or newsletter) will usually need to pitch itself within an email preview area no matter which email service provider sends it out. You will have aprox 650 pixels of width across the top and about 300 pixels in vertical depth. Make sure that the value proposition, your call-to-action verbiage, and all critical information that compels users to continue reading is right there in that area. Stay away from use of eblast graphics that may not load or display in the email preview section of an email template in a typical program.

Design email blasts: Create Your Links so they Look Like Actual Links

If you’re shooting for the highest click-through achievable, you will want to create your web links in your email to not only appear as web links but also stand out as obvious web links. At the very least, web links in your email eblast should consistently be underlined. Web links should be formatted in a light blue font and should also appear bold. Style guidelines may not allow links being bold or blue, so make sure that they are underlined at least. Don’t use images, graphics or buttons to display a link however, if you decide to use one, provide a corresponding text link that is within proximity.

Design email blasts: Try to Keep Images or Web Graphics to a Minimum

Image graphics do have undeniable visually compelling outcomes. In the overwhelming majority of your clients email service providers some inbox images will not even load. The more you use graphics, the more that the overwhelming majority of your web eblast subscribers will receive a blank space. While you may want to include a few images for those who can view them, don’t depend on images and or graphics to sell your product or convey your critical message. Make positive that all information that’s important, your subscriber needs to know is not hidden in an image or web graphic. Utilize the alt and titles behind web graphics to confirm that there will still be copy appearing even if the image or web graphic does not appear to the user.

Design email blasts: Keep Verbiage and Content to a Minimum

Web emails and or eblasts must contain copy and text. That is the essence of any effective email campaign. Still, you don’t ever want to include too much verbiage. You don’t want to risk having it sent into a spam or a junk folder. You don’t want to overwhelm viewers and or web users with more text than they have time to consume. It’s best to use short text sections that link back to full pages, blogs, articles or product pages on the home website or landing web page.

 

Helpful WordPress Website Tips

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The WordPress Anthology

Helpful WordPress website tips can really help! As WordPress website developers in Santa Monica we really enjoyed the book The WordPress Anthology and it held a lot of good and valuable information. We hope you enjoy it as well.

The WordPress Anthology is an excellent book for website designers who want to utilize WordPress, but would also like their website to be more (one of a kind) than they are right out of the box. You will learn the overall basics of WordPress and some of the more advanced features such as plugins, and themes. The longest chapter in The WordPress Anthology covers the basics of WordPress completely and is easy to understand. And even if you’re not a web developer or WordPress website designer you’ll enjoy the interesting information and stories.

There are many good chapters on almost everything else you might want to explore with WordPress. The book The WordPress Anthology has a lot of situations for how to do the various things it teaches, and that makes it a lot easier to comprehend the entire overall website developmental process. Please be aware that this is not a book for beginners. The WordPress Anthology is quite concise and under lined structures of WordPress can be very technical, this book The WordPress Anthology helps to clarify some of these complex systems.

The WordPress Anthology is a fantastic book for getting started developing and updating WordPress websites. It’s perfect for intermediate WordPress developers who want to take their blogs further.

How to use WordPress for Blog Submissions

There are multiple ways to post an article on a WordPress blog. You can use your desktop clients like Windows Live Writer on Windows or you can also use KBlogger on Linux or directly post your article through your admin panel (dash board) of WordPress setup section.

But if these options are not easily accessible to you then you may possibly want to use a different email client like Outlook or Hotmail for example or other webmail programs to post an article to your blog. These options are very helpful when if want to update your blog while working in your office premises where you can’t access your blogs dash board or other necessary software.

WordPress Website Email to Blog Options

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WordPress Posting via Email (Possible configurations)

WordPress website email to blog options are here! Blogging and posting articles as a part of website development and WordPress blog submissions is as critical in Santa Monica, California as it is in the US and around the world. Go to WordPress Dashboard. Under Settings :: Writing option, section as Post via e-mail. Enter an email ID (dedicated to posting articles only), server settings like port number and Mail Server which you can obtain via typical web server (using an email ID hosted on server) or you can get more details for Gmail or Yahoo accounts from the settings page of those email IDs. Enter the password of that email account. Select the default category from the (Default Mail Category) dropdown. Click on (Save Changes) to save those settings. That should complete the process.

You can now send an email to the email ID specified at the settings :: writing page. Subject of the email will be recognized as the (Title) of the post and the body portion of the email will be the content area. This way you can only post text articles on your blog so write only text in the email. Attachments will not be supported for the post content. Once sending an email for a new post, you will be required to run a link on your browser.

That particular URL will update your site / blog and the new post will be reflected. The new post will then be published by the name of site admin. You can also automate the same process of updating the site thru wp-cron plugin.

Postie Plugin to Post via Email

To make things even easier, you can utilize postie plugin by which you are able to post a new article by simply sending an email. Via postie you can post articles with images and videos as well. Once you begin using postie, the settings create on Settings :: Writing will be ignored or possibly overridden. Auto update of the site is also considered in the postie plugin. If you do not have permission to run cron jobs then you can use cronless postie plugin which is commonly included in postie.

Via postie, anyone can also select a new custom Category while sending an email to post. If you like the author name as your unique send the email containing the post via your email ID which is associated with User ID on WordPress Admin Setup.

Websites on Mobile Devices

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Modify an Existing Website for Current Website Consumption

Websites on Mobile Devices! As a Santa Monica Website Developer the reality of critical mobile device marketing has become a hard fact. No one can risk ignoring the evidence that more than a billion users usually access the internet via a mobile device. You may not be ready to redevelop or redesign your website for display on all devices, but there are minimum steps that a business or entity can take to optimize your internet exposure via mobile technology.

Website to Mobile Device – Simple Mobile Device Site Design

Access your website online with a smartphone, or bring it up on the Google GoMoMeter, and you’ll probably see the necessity for web design improvements. To keep your display effective on mobile devices, simple page design, large font sizes, important information above the midline, and large, accessible buttons that are big finger friendly. You’ll go quite some way to delivering critical information on all devices simply by putting your name, phone number and a link to a Google map at the top left corner of your home page so it is easy to see and utilize.

Design a Mobile Device Version of your Existing Website

Often, instead of costly editing your current website and or its website design, businesses and entities develop a parallel web version, utilizing (mobile site design services), which can be much more cost effective when web building. There are some tradeoffs for example if your mobile website has a 2nd url, such as a sub domain, search engine spiders may or may not fetch it. Both Bing and Google promote the idea of a one urn policy for search-ability and search engine optimization or seo as it is often referred. Rebuilding a business or entity website for display on any device be it mobile or PC is one of the smartest things to do.

Adaptive Design is the Cutting Edge Strategy in Modern Website Design and Development

The largest companies utilize it, the one’s that invest to reach out to the maximum online pool. American Airlines is a perfect example of this; adaptive design detects, identifies and converts to the user device. Then adaptive design generates a new page matched to the device capabilities.

Responsive design is often a more budget friendly solution that utilizes css or cascading style sheets technology to develop a singular version of the website that will auto adjust to display properly on almost all devices. Responsive websites allow a user to reach the most engaged web audience pool. As an example check out the Boston Globe, click on the right of the browser and drag to the left, shrinking the web-page from full screen to an iphone sized area. It doesn’t matter how minimal she makes the viewable area, the responsive website design looks excellent and it is very easy to read and to understand.

Responsive or Adaptive Website Design for iphone / ipad

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If you have an existing website you need to consider the iphone and ipad audience.

Development of your website for viewing on iphone or ipad with Neon Wolf Studios is a great idea! As a Santa Monica iphone and ipad website design company we embrace the fact that critical mobile device marketing has become a requirement in today’s world. No one can avoid the evidence that more and more users access the internet via mobile devices such as iphones and ipads with apple and android apps etc. As the internet grows it’s time for everyone to optimize your internet exposure via mobile technology.

GET A QUOTE NOW FOR RESPONSIVE OR ADAPTIVE WEB DESIGN >>

How can Neon Wolf Studios help my website be viewable on mobile devices such as the iphone and ipad?

Neon Wolf Studios can either design from scratch a site that will work in both the internet and mobile realms or we can create a secondary website that can be seen on a mobile device utilizing smaller graphics and more direct messaging rather than the magazine effect of the PC look. Here at Neon Wolf Studios we can do both and do them with the expertise and quality control required. Our programmers are the best in the business and we are ready for any custom website development challenge.

GET A QUOTE NOW FOR RESPONSIVE OR ADAPTIVE WEB DESIGN >>

What if I already have a PC website and it looks weird on my mobile device – can Neon Wolf design a mobile version for a fair price?

Yes – However please consider the following – Instead of costly editing your current website and or its website design, some companies develop a parallel web version, utilizing (mobile site design services), which service we can provide at a fair rate. There are some draw backs however, for example if your mobile website has a 2nd address, such as a sub domain, search engine spiders may or may not fetch it. Both Bing and Google promote the idea of a one url policy for search-ability and search engine optimization or seo as it is often referred. Rebuilding a business or entity website for display on any device be it mobile or PC is one of the cost effective marketing strategies. Neon Wolf Studios can provide quality development for all these applications.

GET A QUOTE NOW FOR RESPONSIVE OR ADAPTIVE WEB DESIGN >>

Adaptive Design is the Cutting Edge Strategy in Modern Website Design and Development

American Airlines is an example; adaptive design detects, identifies and converts to the user device. Then adaptive design generates a new page matched to the device capabilities. Responsive design is often a more budget friendly solution that utilizes css or cascading style sheets technology to develop a singular version of the website that will auto adjust to display properly on almost all devices. Responsive website design allows the user the quickest and most direct path to your messaging and or product in both the mobile (ipad and iphone) and PC (your desktop typical browser) platforms.

GET A QUOTE NOW FOR RESPONSIVE OR ADAPTIVE WEB DESIGN >>

How long does it take to develop a website that utilizes adaptive or responsive ipad or iphone technology?

Neon Wolf Studios can provide a detailed quote for any project large or small. All at very competitive rates. Just visit the contact page on our site and fill in the quick form and a Project Manager will contact you with pricing and time frames.